End-to-end user acquisition across Google Search, App Campaigns (UAC), Demand Gen, and Performance Max — engineered specifically for regulated lenders.
Google Ad Spend Managed
Lower CAC
Policy-Compliant Setup
Directing high-intent app downloads and optimizing bidding for in-app loan application and KYC completion — not raw installs.
Sniping high-intent "instant salary loan" searchers, with negative-keyword layers built to filter out low-credit and junk leads before they cost you.
Visual storytelling on YouTube Shorts and Gmail feeds — high-converting video shorts and image assets that drive down cost per lead.
Smart bidding across Search, Display, and YouTube — unified and optimized for Cost Per Disbursed Loan (CPDL), not empty top-of-funnel leads.
In 48 hours, we'll review your Search, UAC, Demand Gen, and PMax setup and send back a written breakdown of compliance risk, CAC leakage, and funnel gaps — no obligation.
G2 is Google's advertiser verification requirement for financial products in India. We prepare and submit the required documentation, structure your account to match your lending category, and manage the review process so your campaigns aren't blocked at launch.
Often, yes. The audit covers exactly this — we review your account history, verification status, and creative library to identify what triggered the flag, then rebuild the setup to pass policy review before you spend another rupee.
Yes — we configure and QA event mapping between your MMP (AppsFlyer, Branch, or similar) and Google Ads so install, KYC, and disbursement events flow back correctly for UAC and PMax bidding. This is usually where we find the biggest CAC leaks.
PMax lets Google's algorithm bid across Search, Display, YouTube, and Discover simultaneously toward one goal — we set that goal to Cost Per Disbursed Loan using your first-party conversion data, rather than letting it optimize toward cheap, unqualified leads by default.
Compliance setup and tracking integration typically take 5–7 working days. Once verified, we scale budgets against verified disbursement signal — usually within 3–4 weeks of clean data, not vanity install volume.